Digital United
Blog
Using Online Video To Drive Clicks And Conversion
We will shortly be unveiling our forward-looking, end-to-end solution for the challenges and opportunities afforded by online video. Both Forrester Research and Econsultancy have recently produced papers outlining the growth of online video and the strategies employed by leading brands. Brands are now facing a fragmented digital media landscape and consumers that have immediate access to information via the latest connected devices.
Posted by: Ralf Fletcher on 12-Aug-11 22:36
Category: Design and Build , Digital Brand Strategy , Ecommerce Applications , Strategy and Planning
FMCG brands turn to direct selling online
"More than a quarter of food and grocery manufactures (27%) are considering building branded ecommerce stores to sell products directly to consumers, according to research by grocery analyst IGD. Companies such as GlaxoSmithKline have already launched online stores to better understand customers’ online shopping habits and improve marketing."
Posted by: Ralf Fletcher on 10-Mar-11 21:24
Category: Content Management , Design and Build , Digital Creative Consultancy , Ecommerce Applications , Information Architecture , Strategy and Planning , User Experience Design , Websites, Microsites and Applications
Adelphi Healthcare Packaging: Case Study
“Digital United proved an excellent and knowledgeable partner to work with, who went above and beyond the brief at the same time as bringing in our new site under budget. They acted as an essential resource, assembling a multi-disciplinary team including photographers and pharmaceutical-market-specific translators and also provided training to ensure that when we had signed off the site we were able to continue to manage and add to the site.”
Posted by: Ralf Fletcher on 28-Jan-11 18:42
Category: Content Management , Design and Build , Digital Creative Consultancy , Ecommerce Applications , Information Architecture , Strategy and Planning , User Experience Design , Websites, Microsites and Applications
The delicate balance between design and build By Ben Sauer
Our friend and colleague Ben Sauer puts forward an interesting article (on his blog here) on just when a 'design thinker' should be involved in the design | build process.
Posted by: Ralf Fletcher on 27-Nov-10 21:14
Category: None
Interesting: Components of Google's Ranking Algorithm by relative importance
In a Search Engine Watch article published today, Eric Enge puts forward an appealing argument that "SEO Link Building is Just Like Business Development" in terms of link building having "...become a cross between old-fashioned PR and business development."
Posted by: Ralf Fletcher on 18-May-10 13:21
Category: None
Specialist Suppliers to the Film Industry of Digital Media Strategy, Technology and cross-platform video content delivery
We recently launched MovieMogul.co.uk V. 1.0 (an extremely polished Beta) with our friends at Territorial Film Developments.
Posted by: Ralf Fletcher on 05-Dec-09 18:45
Category: None
Case Study: Multi-lingual, content managed website with full product catalogue for Pharma client
We won a competitive pitch against longer established firms Worth Digital and Cubeworks, for the re-development of the Pharma sector, pan-European Adelphi Healthcare Packaging website.
Posted by: Ralf Fletcher on 05-Dec-09 18:37
Category: None
Digital United, The Web Cooperative, The Journey So Far...
This isn't a self-serving PR piece. Digital United's journey so far has been rapid, profitable and immensely satisfying, taking us from publishing, through the games industry, a slight detour into the Pharma sector and on to the Film Industry!
Posted by: Ralf Fletcher on 04-Nov-09 06:03
Category: None
The Evolving Role of Marketing & Publishing in the Videogames Industry
Following the recent BAFTA / GameIndustry.biz event on "Digital Distribution" where key games industry figures discussed how they're making money from web-based advergames, PC and console download services, and the iTunes application store - revolutionising the old model where publishers paid developers to make games, and customers paid publishers to buy them in the shops. But can these new revenue streams generate the large incomes needed to create the rich experiences that gamers expect - and are many of them swapping dependence on one kind of publisher for another?
Posted by: Ralf Fletcher on 06-May-09 13:08
Category: None
The Future of the Social Web: In Five Eras
Having only just mentioned Forrester analyst Jeremiah Owyang's influence in my earlier post, he's just published an excellent precis of some Forrester research on The Future of the Social Web, in five eras...
Posted by: Ralf Fletcher on 27-Apr-09 20:34
Category: None
The Future Of PR (and arguably all agencies aiming for a more connected future)
An interesting post from Silicon Valley-based Forrester analyst Jeremiah Owyang (who's definitely worth following on Twitter - @jowyang).
Posted by: Ralf Fletcher on 27-Apr-09 16:34
Category: None
The Whuffie Factor - Maxing Social Capital and Winning with Online Communities
Posted by: Ralf Fletcher on 12-Apr-09 00:14
Category: None
Digital United Announces Games Development Division
With the Game Developers Conference underway in San Francisco this week and our man Dominic over there to hopefully secure some lucrative publishing deals for a couple of major brands, it's a good time to introduce Digital United's Games offering...
Posted by: Ralf Fletcher on 22-Mar-09 01:51
Category: None
Social Media Goodness - DU Style
A brief post on Digital United's social meedja (sic) touch-points and a general round-up of other odds and ends DU-related.
Posted by: Ralf Fletcher on 19-Mar-09 04:28
Category: None
Welcoming New Members Of Our Expert Team
Not the most added value post I'll write, but it would be very rude not to welcome new members of the team publicly into the DU fold and also to, in a non-shouty way, let the wider world know just how we're constantly expanding our competencies and therefore our value, usefulness and the strength of our offering to potential clients...
Posted by: Ralf Fletcher on 04-Mar-09 15:11
Category: None
The new metrics that really matter in e-commerce
Ralf worked with iPerceptions when they brought their attitudinal analytics solution to the UK in 2003. "In today’s recessionary climate, businesses on the hunt for more revenue from their e-commerce channel can’t afford to pass up these critical insights on their customers."
Posted by: Ralf Fletcher on 25-Feb-09 12:20
Category: None
Guardian Games Blog -
A portal for games that advertise brands and products now has a home on the web. Advergames.com
Posted by: Ralf Fletcher on 23-Feb-09 15:03
Category: None
Axure Pro for IA
Here at DU we like to do things efficiently. That doesn't mean slavish adherence to a buzzy word for its own sake, it's because efficiency is the lifeblood of what we do (of equal importance to the monster cash) and a key pillar of our business
Posted by: Ralf Fletcher on 18-Feb-09 18:26
Category: None
Patience & Passion, Loving What We Do
This is a retrospective of a post I originally made on the Chapel Studios Blog back last year, by which time the idea for Digital United was well advanced.
Posted by: Ralf Fletcher on 13-Feb-09 12:25
Category: Digital Brand Guidelines , Digital Brand Strategy , Digital Branding , Digital Creative Consultancy , Digital Planning , Strategy and Planning
Welcome to the new & improved DU site!
Welcome to our new and improved site. We've laid some strong foundations on the basis that all sections:- this blog, our team and most importantly, the carefully considered integrated marketing programmes we implement for our clients, are going to rapidly expand over time...
Posted by: Ralf Fletcher on 06-Feb-09 17:17
Category: Digital Brand Strategy , Digital Branding , Digital Creative Consultancy , Ecommerce Applications , Web2.0
What we do
Del Monte
Corporate / product brochures | Corporate Advertising & Breast Cancer Awareness support | Breakfast on-pack loyalty programme...
Barclays Capital magazine
All divisions of Barclays have their own editions of Globe magazine - same design but different content....
Logography - Some Logos
A small selection of our varied logo development work covering various custom made typography and creative approaches....
Cosworth 3D packaging visualisation
3D visualisations of new packaging designs for Cosworth, the performance motor engineering specialists....
Shell European Oil Products
A redesign project for a magazine published in 13 language editions....
Adelphi Healthcare Packaging
The Adelphi Healthcare Packaging website went live some time ago now on http://adelphi-hp.com, but we've been so busy with our work in the Film Indust...
