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Specialist Suppliers to the Film Industry of Digital Media Strategy, Technology and cross-platform video content delivery

We recently launched MovieMogul.co.uk V. 1.0 (an extremely polished Beta) with our friends at Territorial Film Developments.

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Posted by: Ralf Fletcher on 05-Dec-09 18:45

Category: Blogs, Wikis Etc , Campaign Sites , Content Management , Design and Build , Digital Brand Strategy , Digital Branding , Digital Creative Consultancy , Digital Planning , Ecommerce Applications , Information Architecture , Online Community Strategy , Rich Media Advertising , Rich Online Advertising , Strategy and Planning , Usability and Accessibility , User Experience Design , User Generated Sites , Viral Marketing , Web2.0 , Web2.0 Planning , Web2.0 Technology , Websites, Microsites and Applications

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Case Study: Multi-lingual, content managed website with full product catalogue for Pharma client

We won a competitive pitch against longer established firms Worth Digital and Cubeworks, for the re-development of the Pharma sector, pan-European Adelphi Healthcare Packaging website.

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Posted by: Ralf Fletcher on 05-Dec-09 18:37

Category: Content Management , Design and Build , Digital Brand Strategy , Digital Branding , Digital Creative Consultancy , Digital Planning , Information Architecture , Strategy and Planning , Usability and Accessibility , User Experience Design , Websites, Microsites and Applications

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Digital United, The Web Cooperative, The Journey So Far...

This isn't a self-serving PR piece. Digital United's journey so far has been rapid, profitable and immensely satisfying, taking us from publishing, through the games industry, a slight detour into the Pharma sector and on to the Film Industry!

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Posted by: Ralf Fletcher on 04-Nov-09 06:03

Category: Campaign Sites , Digital Brand Strategy , Digital Branding , Digital Creative Consultancy , Digital Planning

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The Evolving Role of Marketing & Publishing in the Videogames Industry

Following the recent BAFTA / GameIndustry.biz event on "Digital Distribution" where key games industry figures discussed how they're making money from web-based advergames, PC and console download services, and the iTunes application store - revolutionising the old model where publishers paid developers to make games, and customers paid publishers to buy them in the shops. But can these new revenue streams generate the large incomes needed to create the rich experiences that gamers expect - and are many of them swapping dependence on one kind of publisher for another?

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Posted by: Ralf Fletcher on 06-May-09 13:08

Category: Campaign Sites , Digital Brand Strategy , Digital Planning , Rich Media Advertising , Rich Online Advertising , Strategy and Planning , User Experience Design , User Generated Sites , Viral Marketing , Web2.0 , Web2.0 Planning , Web2.0 Technology , Websites, Microsites and Applications

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The Future of the Social Web: In Five Eras

Having only just mentioned Forrester analyst Jeremiah Owyang's influence in my earlier post, he's just published an excellent precis of some Forrester research on The Future of the Social Web, in five eras...

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Posted by: Ralf Fletcher on 27-Apr-09 20:34

Category: Digital Brand Strategy , Digital Planning , Online Community Strategy , User Experience Design , Web2.0 , Websites, Microsites and Applications

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The Future Of PR (and arguably all agencies aiming for a more connected future)

An interesting post from Silicon Valley-based Forrester analyst Jeremiah Owyang (who's definitely worth following on Twitter - @jowyang).

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Posted by: Ralf Fletcher on 27-Apr-09 16:34

Category: Blogs, Wikis Etc , Digital Brand Strategy , Digital Planning , Online Community Strategy , Strategy and Planning , Tracking and Analytics , User Generated Sites , Web2.0

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The Whuffie Factor - Maxing Social Capital and Winning with Online Communities

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Posted by: Ralf Fletcher on 12-Apr-09 00:14

Category: Blogs, Wikis Etc , Digital Brand Strategy , Digital Branding , Online Community Strategy , User Generated Sites , Web2.0 Planning , Web2.0 Technology

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Digital United Announces Games Development Division

With the Game Developers Conference underway in San Francisco this week and our man Dominic over there to hopefully secure some lucrative publishing deals for a couple of major brands, it's a good time to introduce Digital United's Games offering...

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Posted by: Ralf Fletcher on 22-Mar-09 01:51

Category: Campaign Sites , Digital Brand Strategy , Digital Branding , Digital Creative Consultancy , Digital Planning

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Social Media Goodness - DU Style

A brief post on Digital United's social meedja (sic) touch-points and a general round-up of other odds and ends DU-related.

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Posted by: Ralf Fletcher on 19-Mar-09 04:28

Category: Blogs, Wikis Etc , Digital Brand Strategy , Online Community Strategy , User Generated Sites , Web2.0 , Web2.0 Planning , Web2.0 Technology

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Welcoming New Members Of Our Expert Team

Not the most added value post I'll write, but it would be very rude not to welcome new members of the team publicly into the DU fold and also to, in a non-shouty way, let the wider world know just how we're constantly expanding our competencies and therefore our value, usefulness and the strength of our offering to potential clients...

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Posted by: Ralf Fletcher on 04-Mar-09 15:11

Category: Blogs, Wikis Etc , Campaign Sites , Content Management , Design and Build , Digital Brand Guidelines , Digital Brand Strategy , Digital Branding , Digital Creative Consultancy , Digital Planning , Ecommerce Applications , Email Campaign Management , Email Marketing , Information Architecture , Online Community Strategy , Rich Media Advertising , Rich Online Advertising , Strategy and Planning , Tracking and Analytics , Usability and Accessibility , User Experience Design , User Generated Sites , Viral Marketing , Web2.0 , Web2.0 Planning , Web2.0 Technology , Websites, Microsites and Applications

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The new metrics that really matter in e-commerce

Ralf worked with iPerceptions when they brought their attitudinal analytics solution to the UK in 2003. "In today’s recessionary climate, businesses on the hunt for more revenue from their e-commerce channel can’t afford to pass up these critical insights on their customers."

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Posted by: Ralf Fletcher on 25-Feb-09 12:20

Category: Design and Build , Digital Brand Strategy , Digital Planning , Ecommerce Applications , Information Architecture , Strategy and Planning , Tracking and Analytics , Usability and Accessibility , User Experience Design , Websites, Microsites and Applications

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Guardian Games Blog -

A portal for games that advertise brands and products now has a home on the web. Advergames.com

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Posted by: Ralf Fletcher on 23-Feb-09 15:03

Category: Campaign Sites , Digital Brand Strategy , Digital Branding , Rich Media Advertising , Viral Marketing , Websites, Microsites and Applications

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Axure Pro for IA

Here at DU we like to do things efficiently. That doesn't mean slavish adherence to a buzzy word for its own sake, it's because efficiency is the lifeblood of what we do (of equal importance to the monster cash) and a key pillar of our business

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Posted by: Ralf Fletcher on 18-Feb-09 18:26

Category: Content Management , Ecommerce Applications , Information Architecture , Strategy and Planning , Usability and Accessibility , User Experience Design

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monsieur anscomb says...

Whereupon Mr Anscomb rambles on just for a bit so he can post his first ever blog. Feel the power!!

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Posted by: Jason \\\\\\\'Peter\\\\\\\' Anscomb on 16-Feb-09 17:29

Category: Digital Creative Consultancy

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Patience & Passion, Loving What We Do

This is a retrospective of a post I originally made on the Chapel Studios Blog back last year, by which time the idea for Digital United was well advanced.

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Posted by: Ralf Fletcher on 13-Feb-09 12:25

Category: Digital Brand Guidelines , Digital Brand Strategy , Digital Branding , Digital Creative Consultancy , Digital Planning , Strategy and Planning

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Welcome to the new & improved DU site!

Welcome to our new and improved site. We've laid some strong foundations on the basis that all sections:- this blog, our team and most importantly, the carefully considered integrated marketing programmes we implement for our clients, are going to rapidly expand over time...

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Posted by: Ralf Fletcher on 06-Feb-09 17:17

Category: Digital Brand Strategy , Digital Branding , Digital Creative Consultancy , Ecommerce Applications , Web2.0

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