Digital United RSS Feed

Interesting: Components of Google's Ranking Algorithm by relative importance

Ralf Fletcher — Tue, 18 May 2010 14:21:52 +0100

In a Search Engine Watch article published today, Eric Enge puts forward an appealing argument that "SEO Link Building is Just Like Business Development" in terms of link building having "...become a cross between old-fashioned PR and business development."

Specialist Suppliers to the Film Industry of Digital Media Strategy, Technology and cross-platform video content delivery

Ralf Fletcher — Sat, 05 Dec 2009 18:45:01 +0000

We recently launched MovieMogul.co.uk V. 1.0 (an extremely polished Beta) with our friends at Territorial Film Developments.

Case Study: Multi-lingual, content managed website with full product catalogue for Pharma client

Ralf Fletcher — Sat, 05 Dec 2009 18:37:55 +0000

We won a competitive pitch against longer established firms Worth Digital and Cubeworks, for the re-development of the Pharma sector, pan-European Adelphi Healthcare Packaging website.

Digital United, The Web Cooperative, The Journey So Far...

Ralf Fletcher — Wed, 04 Nov 2009 06:03:13 +0000

This isn't a self-serving PR piece. Digital United's journey so far has been rapid, profitable and immensely satisfying, taking us from publishing, through the games industry, a slight detour into the Pharma sector and on to the Film Industry!

The Evolving Role of Marketing & Publishing in the Videogames Industry

Ralf Fletcher — Wed, 06 May 2009 14:08:06 +0100

Following the recent BAFTA / GameIndustry.biz event on "Digital Distribution" where key games industry figures discussed how they're making money from web-based advergames, PC and console download services, and the iTunes application store - revolutionising the old model where publishers paid developers to make games, and customers paid publishers to buy them in the shops. But can these new revenue streams generate the large incomes needed to create the rich experiences that gamers expect - and are many of them swapping dependence on one kind of publisher for another?

The Future of the Social Web: In Five Eras

Ralf Fletcher — Mon, 27 Apr 2009 21:34:25 +0100

Having only just mentioned Forrester analyst Jeremiah Owyang's influence in my earlier post, he's just published an excellent precis of some Forrester research on The Future of the Social Web, in five eras...

The Future Of PR (and arguably all agencies aiming for a more connected future)

Ralf Fletcher — Mon, 27 Apr 2009 17:34:18 +0100

An interesting post from Silicon Valley-based Forrester analyst Jeremiah Owyang (who's definitely worth following on Twitter - @jowyang).

The Whuffie Factor - Maxing Social Capital and Winning with Online Communities

Ralf Fletcher — Sun, 12 Apr 2009 01:14:12 +0100

Digital United Announces Games Development Division

Ralf Fletcher — Sun, 22 Mar 2009 01:51:50 +0000

With the Game Developers Conference underway in San Francisco this week and our man Dominic over there to hopefully secure some lucrative publishing deals for a couple of major brands, it's a good time to introduce Digital United's Games offering...

Social Media Goodness - DU Style

Ralf Fletcher — Thu, 19 Mar 2009 04:28:02 +0000

A brief post on Digital United's social meedja (sic) touch-points and a general round-up of other odds and ends DU-related.

Welcoming New Members Of Our Expert Team

Ralf Fletcher — Wed, 04 Mar 2009 15:11:13 +0000

Not the most added value post I'll write, but it would be very rude not to welcome new members of the team publicly into the DU fold and also to, in a non-shouty way, let the wider world know just how we're constantly expanding our competencies and therefore our value, usefulness and the strength of our offering to potential clients...

The new metrics that really matter in e-commerce

Ralf Fletcher — Wed, 25 Feb 2009 12:20:21 +0000

Ralf worked with iPerceptions when they brought their attitudinal analytics solution to the UK in 2003. "In today’s recessionary climate, businesses on the hunt for more revenue from their e-commerce channel can’t afford to pass up these critical insights on their customers."

Guardian Games Blog -

Ralf Fletcher — Mon, 23 Feb 2009 15:03:12 +0000

A portal for games that advertise brands and products now has a home on the web. Advergames.com

Axure Pro for IA

Ralf Fletcher — Wed, 18 Feb 2009 18:26:01 +0000

Here at DU we like to do things efficiently. That doesn't mean slavish adherence to a buzzy word for its own sake, it's because efficiency is the lifeblood of what we do (of equal importance to the monster cash) and a key pillar of our business

monsieur anscomb says...

Jason \\\\\\\'Peter\\\\\\\' Anscomb — Mon, 16 Feb 2009 17:29:02 +0000

Whereupon Mr Anscomb rambles on just for a bit so he can post his first ever blog. Feel the power!!

Patience & Passion, Loving What We Do

Ralf Fletcher — Fri, 13 Feb 2009 12:25:35 +0000

This is a retrospective of a post I originally made on the Chapel Studios Blog back last year, by which time the idea for Digital United was well advanced.

Welcome to the new & improved DU site!

Ralf Fletcher — Fri, 06 Feb 2009 17:17:13 +0000

Welcome to our new and improved site. We've laid some strong foundations on the basis that all sections:- this blog, our team and most importantly, the carefully considered integrated marketing programmes we implement for our clients, are going to rapidly expand over time...

Tag Landing

Ralf Fletcher — Thu, 15 Jan 2009 13:58:12 +0000

A graphical illustration of the relative importance of link-building in Google success. Link-building is just like business development says an article on Search Engine Watch referencing a survey of 72 top SEOs by SEOMoz